For production companies TV has become a large market for a lot of people for various reasons. Did you know that a well cut, ten minute video often has over two hundred edits just to create it? That is the sort of thing both TV ad production companies and
TV and film production companies on.

Taking less time to edit and cut a show can save thousands of dollars, but sometimes to get a great quality video out to people that cannot always happen. At The Wharton School of Business at the University of Pennsylvania there was conducted a major research study on print versus video. The conclusions were that a well produced video increases information retention by fifty percent and speeds up buying decisions by seventy two percent versus a print brochure.

In Deloittes fifth edition of the State of the Media Democracy survey, seventy one percent of Americans still rate watching TV on any device among their favorite media device. In addition eighty six of Americans stated that TV advertising still has the most impact on their buying decisions. Television companies as well as Drtv companies do better when they remember these statistics.

Another study by the Columbia University School of Journalism concluded that news features are four times more credible than ads. This makes a strong case for infomercial producers and the production choices, as well as blended media strategies, that are available.

Knowing just where the future of TV helps production companies TV output to be better, interesting, and appealing to the masses. It can help a business, or an infomercial, or any sort of TV program, to flourish.

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