Getting local press coverage does not have to be a mysterious endeavor if you know how to provide a story that others might be interested in hearing. In fact, the Rochester newspapers and media channels need timely stories on a daily basis. By reaching out to different media contacts at the Rochester NY news and local broadcast staff, you may be able to be interviewed or quoted in their publications. From there, you can use the publicity to your marketing advantage as a business owner.
First, the value in using Rochester local news for PR comes from the distribution and publicity that you get. When you appear in a news outlet, you are given authority and status by association. Once someone sees your name quoted in an article or newscast, they associate you as an expert on your particular topic. This in itself may generate increased business and inquiries, but you can leverage it throughout any of the typical advertising that you do.
The challenge is to adapt your expertise to something that the Rochester news would be interested in reporting about for their audience. By creating a tie in to an upcoming holiday, news event or pop culture reference, you have a fair chance of getting a response. Remember, you are telling your story to a wide audience of journalists, bloggers and industry professionals that love it when you make their jobs easier. That alone can help you tell your story to an even bigger or better targeted audience, but you are also providing content that could be picked up and posted around the internet.
While the viral effects can be tremendous with a successful story, there is also the ability to engage journalists through use of press release distribution sites. In regards to getting that journalistic interest in your story, as you publish your press releases you also increase your chance of attracting writers that would like to interview you or use your story for a piece they are publishing. This is generally more effective if you can use your published press release to target specific writers in your area or niche. Even if they did not specifically pick up the press release, you can still forward it to them possible consideration.