E Commerce sales grew to more than 200 billion dollars in 2011. Because of this, the growing trend these days for small businesses is to outsource Search Engine Optimization projects to consultants or firms that offer reseller SEO programs. But should you be jumping on that bandwagon? Do you need to work with a company reselling SEO, or are you better off doing your own internet marketing?

Outsourcing to a reseller SEO company works extremely well for some organizations. One important thing to remember is that not all companies that are reseller seo providers are created equal. This is why it is of the utmost importance to do some research in advance of hiring anyone. A good reseller SEO should be able to provide at least a 14.6 percent close rate on SEO leads. That is the average rate, whereas outbound leads only close at 1.7 percent, typically.

If you decide to work with a reseller SEO firm, make sure that the company has a great reputation and can provide you with concrete examples of successful campaigns. Do they have metrics by which they can document definitively how successful their campaigns have been? Do they have a variety of content samples they can show you to give you an idea of the skill level their writers are capable of? Do the consultants ask good questions about your marketing goals? These are the kinds of things you need to think about when talking to any Seo reseller program you are considering hiring.

One great thing about working with consultants that have a great reseller SEO program is that because SEO is their industry, they will be on the cutting edge in regards to analytics, technologies, and content related SEO issues. So too, when you outsource to a reseller SEO program, will you be unburdened from time consuming and monotonous research that often goes into creating the best SEO content. Just tell the reseller SEO consultants what you want and what your goals are while leaving the details to them.