In our political environment that is ever changing, it is important the candidates and their staff understand that comunicación política, or political communication is an art. It is not just how well the candidate can speak or write, it also includes the image of the candidate. This can include logos, branding, and other such elements. Capacitación política or political training is important to both the campaign workers, along with the candidate.

Gary C. Woodward and Robert E. Denton who are two important contributors to this field, state that political communication is the ways and intentions of message senders influence the political environment.

One of the things that a campaign group will work on in capacitación política is dealing with social media. The rise in popularity requires using this platform for branding politico efforts. In 2008, 37 percent of online adults said they had an online presence on social networks. Today, that number is 69 percent. According to information from the Pew Research Center, users of social media tend to be more liberal than conservative, numbering 79 percent to 63 percent. And more than 54 percent of online Americans state that they find it easier to connect with those sharing their political views via the Internet. These figures prove that social media cannot be ignored. Capacitación política and political training, or clases de politica, can help a campaign learn how to use these social media platforms during the campaign.

When examining social media platforms, capacitación política classes such as curso e campana electorcal, or electoral campaign workshops can help campaign workers learn social media tactics, candidate training, activism training and many other subjects.

If the candidate is not recognizable, the candidate may not be elected. That is why branding politico, or political branding is necessary. This is another subject covered in capacitación política courses. You definitely want to make sure the election is not ruined by the voters not knowing who the candidate is. Other capacitación política courses should also include estrategia y negociacion politica, strategy and political negotiations, and strategies for electoral campaigns, or estrategias de campanas electorales.

Make sure you have all the knowledge necessary for a successful campaign by enrolling in capacitación política.