Did you know that, all across the globe, there are as many as 2,095,006,005 people online, and, according to United Nations research, U.S. mobile internet use increased by as much as 300% in just a year, or from 2011 to 2012? Today, just about everyone is online, including consumers. Marketers need to be online, too, and corporate webpages need to leave a strong, lasting impression. Generate more leads, attract more customers, and earn more money by letting search engine optimization experts help you. What can SEO companies do for you?
Pew Internet reveals that as many as 58% use search engines to learn more about products and services. At the same time, 88% admit that they typically ignore paid links and advertisements on search engines. This leaves companies with only one choice. They need to make sure that they are among the natural, or organic, results. How can companies accomplish this feat?
Scoring high search engine ranks requires a lot of time, manpower, and dedication. Google constantly revises its algorithms and search formula, changing the ways sites rank on search engine result pages. Without a certain level of expertise, modern search engine optimization can be extremely difficult. Small and medium-sized businesses, struggling to go it alone and sinking too little time and effort into search marketing, may find it difficult to earn a sizable ROI through SEO. SEO companies bring expertise to the table, and devote time and people to meet Google’s increasingly higher standards. Even better? These companies can easily track progress and show concrete results, using tools like search engine click through rates (CTR).
Keep Marketing Integrated, Varied, and Smart
In order to secure success, companies need to keep marketing strategies varied and smart. Financial advisers recommend diversifying savings. All of your savings should not be in the stock market. It is a much more sound idea to keep some in a savings account, invest some in stocks, a portion in bonds, etc. Internet marketing works the same way. Using a variety of strategies guarantees you a promising ROI.
Pay Per Click (PPC) advertisements, introduced by Adwords in 2002, are often relatively inexpensive. Companies only pay when users click on PPC ads, and, with staggering amounts of people online, SEO and pay per click management become vitally important.
Expert SEO companies can help you master marketing on the web. Keep SEO fresh, and high quality, and use PPC ads to your greatest advantage, with help from professional search marketing firms.