Queen Victoria started a fashion amongst the European noble classes by wearing charm bracelets. Later, when Prince Albert died, she also popularized mourning charms that were carved of black jet or included a lock of the deceased’s hair. Modern day celebrities continue to wear this highly fashionable accessory. In fact, such celebrities as Miley Cyrus, Catherine Zeta-Jones, Emma Watson, Venus Williams and Katie Holmes have all been spotted wearing Pandora charm bracelets.
Since jewelry opening their line of Pandora charm bracelets, jewelry company Pandora has found monumental success. In the past few year particularly, the company has been doing exceedingly well with their Pandora charm bracelets’ line. Why, in 2006, they launched their first store in Hamburg, Germany, which was then followed by locations in Australia, Denmark, Canada, United Kingdom and the United States. Just five years later in 2011, Pandora’s total revenue was DKK 6.7 billion, which is approximately EUR 839 million.
An interesting thing about Pandora that some folks might not know is that their success doesn’t soley come from the incredibly popular Pandora charm bracelets. In 2010, they released a line of Swiss watches that integrated the trademark ability to interchange Pandora jewelry by allowing owners to change the watch’s bezels and straps. In addition to offering Pandora charm bracelets, and watches, the fine jewelry company also offers “LovePods,” which are rings made of 18k gold and gemstones, such as topaz, spinel, citrine, peridot, amethyst and diamonds. The cute thing about the LovePods rings is that they’re designed to be combined.
Pandora charm jewelry is popular not only because it looks gorgeous, but has beautiful meanings. Pandora charm bracelets allow wearers to add charms that symbolize important times, places or people. For example, users can put best friend charms to remember their childhood friend or they can put angel wings charms to symbolize a lost loved one. The possibilities are endless.
These are only a few of the reasons why Pandora is such a great jewelry company. If you have any questions about their line of fine work, feel free to ask in the comments. Good refereneces: www.pandoratowson.com