You want your business to stand out, especially at a trade show or another gathering of businesses in your industry. Though there are plenty of chintzy ways to do that, it’s better to impress potential clients with quality and class. Having the best presentation folders for your materials is one way to accomplish that.

Branding, sales, and client relationships can all be simplified and improved through the use of standard pocket folders that are well designed and professional. The best presentation folders demonstrate that you are professional, organized, and business-ready, especially when distributed along with agendas at board meetings. Having the best presentation folders isn’t all about durability and quality, however. It’s also about design.

Presentation folders come in a variety of styles, including curved, reinforced, diagonal, window, and three panel, but they all share one important goal. They help to keep documents organized for both merchant and client. Rather than spreading various brochures, fact sheets, pricing sheets, and other various literature across a table, presentation folders allow businesses to present a cohesive and organized unit to potential customers, enhancing first impressions.

Lending to the overall good impression businesses are seeking to leave with their clients are custom presentation folders. Lending professionalism to a presentation, customized presentation folders or embossed presentation folders can help to improve corporate identity and create sticking power in the minds of potential clients. Available in a wide variety of designs, personalized presentation folders can send a message about a company before clients even open them up. Presentation folder design is critical to this impression, sometimes sending an even greater message about a business’ personality than the content within.

Though graphic designers are capable of designing custom presentation folders, many of the companies that manufacture and distribute presentation folders offer highly customizable templates for businesses to use. Incorporating the company name, logo, and color scheme often makes a world of difference, bringing a template to life. To add a more cohesive feel, the logo and design can even be incorporated into the materials that will be in the folder.

Making a good first impression on a client is of utmost importance, and the way a company distributes literature is a major part of that impression. The presentation of a cohesive, well designed paper suite is one of many ways to enhance a company’s appeal, and the best presentation folders are a great way to get there. Ger more information on this topic here.